Paul Oyer Books

Everything I ever needed to know about economics I learned from online dating
Everything I ever needed to know about economics I learned from online dating

By Oyer Paul E.

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Stanford economist Paul Oyer offers an informative view of modern microeconomics based on his experiences with online dating.

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Roadside MBA
Roadside MBA

By Michael Mazzeo

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"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled in...

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Economist Goes to the Game
Economist Goes to the Game

By Paul Oyer

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Economist Goes to the Game
Economist Goes to the Game

By Paul Oyer

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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