Scott Schaefer Books

Economics of strategy
Economics of strategy

By David Besanko, Mark Shanley, David Dranove, Scott Schaefer

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"Revised and updated, this text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provide...

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Day in the Country
Day in the Country

By Richard R. Brettell

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Roadside MBA
Roadside MBA

By Michael Mazzeo

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"While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled in...

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Guido Reni, 1575-1642.
Guido Reni, 1575-1642.

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Economics of Strategy Binder Version
Economics of Strategy Binder Version

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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