Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

By Paul M. Rand

What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mou...

Highly recommended

By Paul M. Rand

What do you trust more - an advertisement or a friend? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mou...

I Know a Lot of Things

By Ann Rand, Paul Rand

Josef Muller Brockmann

By Paul Rand

Thoughts on design.

By Paul Rand

Paul Rand: A Designer's Art

By Paul Rand

"Brings together many of Rand's ... essays on design and a wide selection of his ... graphic work from the thirties to the present ... Each of the essays is illustrated with examples of Rand's work...

Paul Rand: A Designer's Art

By Paul Raud, Paul Rand

Design, Form, and Chaos

By Paul Rand

Paul Rand

By Steven Heller

Sparkle and Spin

By Ann Rand, Paul Rand

Summary, Text and illustrations introduce the magic of words.