Prof Robert Shaw Books

Marketing Payback: Is Your Marketing Profitable?

By Robert SHAW, Shaw, Robert, David Merrick, Robert Shaw And David Merrick, Prof Robert Shaw

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If You Are Drowning In Data Yet Wondering Whether You Sales Promotions Are Effective, Want A More Reliable Sales Forecast Or Simply Want To Justify A Marketing Budget, Marketing Payback Will Help Y...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.