Shaw, Robert Books

Marketing Payback: Is Your Marketing Profitable?
Marketing Payback: Is Your Marketing Profitable?

By Robert SHAW, Shaw, Robert, David Merrick, Robert Shaw And David Merrick, Prof Robert Shaw

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If You Are Drowning In Data Yet Wondering Whether You Sales Promotions Are Effective, Want A More Reliable Sales Forecast Or Simply Want To Justify A Marketing Budget, Marketing Payback Will Help Y...

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Computer-Aided Marketing And Selling: Information Asset Management
Computer-Aided Marketing And Selling: Information Asset Management

By Robert SHAW, Shaw, Robert

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Some of the most costly information gathered in the course of a working day lies around unused. Some of it is in your head, your own or a colleague's filing system, some computerized, some out-of-d...

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The Man In The Glass Booth: A Drama In Two Acts, Acting Edition
The Man In The Glass Booth: A Drama In Two Acts, Acting Edition

By Shaw, Robert, Robert Shaw

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Millionaire Jewish entrepreneur Arthur Goldman rules a financial empire from his Manhattan penthouse. He is given to passionate and capricious ravings on a variety of subjects. His growing paranoia...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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