Robert Cialdini Books

Influence
Influence

By Robert B. Cialdini

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Instant Influence
Instant Influence

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The small BIG
The small BIG

By Steve J. Martin

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Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

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Pre Suasion
Pre Suasion

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Pre Suasion
Pre Suasion

By Robert B. Cialdini

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Influence et manipulation
Influence et manipulation

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Pre Suasion
Pre Suasion

By Robert B. Cialdini

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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