Wind, Yoram Books

Convergence Marketing: Running With The Centaurs
Convergence Marketing: Running With The Centaurs

By Robert E. Gunther, Vijay Mahajan, Yoram Wind, Yoram (Jerry) R. Wind, Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-

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This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push...

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CONVERGENCE MARKETING
CONVERGENCE MARKETING

By Vijay Mahajan, Yoram Wind, Wind, Yoram, Mahajan, Vijay, Gunther, Robert E., 1960-, Jerry; Mahajan, Vijay; Gunther, Robert Wind

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This text presents new case studies from companies around the world that are successfully reaching today's new hybrid consumer. Discover how markets of one are complementing mass markets; how push...

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Beyond Advertising: Creating Value Through All Customer Touchpoints
Beyond Advertising: Creating Value Through All Customer Touchpoints

By John Wiley, SONS, Yoram (Jerry) Wind, Yoram Wind, Catharine Findiesen Hays, Wind, Yoram, Wharton Future Of Advertising Program., Hays, Catharine

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Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of a...

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