Robert Goffee Books

Women in charge
Women in charge

By Robert Goffee

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Women in charge
Women in charge

By Robert Goffee

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Corporate realities
Corporate realities

By Robert Goffee

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Entrepreneurship in Europe
Entrepreneurship in Europe

By Robert Goffee

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The character of a corporation
The character of a corporation

By Robert Goffee

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In The Character of a Corporation Rob Goffee and Gareth Jones draw on fifteen years of research and consulting with high-profile companies such as Unilever, Polygram, Heineken, and Johnson & Johnso...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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