Robert W. Palmatier Books

Relationship marketing
Relationship marketing

By Robert W. Palmatier

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Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with cus...

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Marketing Strategy
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Customer Engagement Marketing
Marketing Channel Strategy
Relationship Marketing in the Digital Age
Marketing Channel Strategy
Marketing Channel Strategy
Marketing Channel Strategy
Marketing Channel Strategy

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