V. Kumar Books

Communicating In Business
Communicating In Business

By David A. Aaker, V. Kumar, John L. Boland, George S. Day

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viii, 156 p. : 22 cm

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Marketing Research
Marketing Research

By V. Kumar, David A. Aaker, George S. Day

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Now In Its Eighth Edition, Aaker, Kumar, And Day's Marketing Research Shows When Marketing Research Can And Should Be Used, What Research Alternatives Exist, How To Recognize Effective And Ineffect...

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Essentials Vt
Essentials Vt

By V. Kumar, Satish Kumar

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Marketing Research
Marketing Research

By V. Kumar, David A. Aaker, George S. Day

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This text takes a macro-micro-macro approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. The book begins with a macro-level treatmen...

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Robbins Basic Pathology
Robbins Basic Pathology

By Vinay Kumar, V. Kumar

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This 8th Edition Continues To Provide Outstanding, User-friendly Coverage Of The Latest Information In The Field. Clinicopathologic Correlations Highlight The Relationships Between Basic Science An...

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Data Mining For Scientific And Engineering Applications
Data Mining For Scientific And Engineering Applications

By Robert Grossman, R. Namburu, V. Kumar, P. Kegelmeyer, Chandrika Kamath, R. L. Grossman

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Advances in technology are making massive data sets common in many scientific disciplines, such as astronomy, medical imaging, bio-informatics, combinatorial chemistry, remote sensing, and physics....

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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