Sandra E. Moriarty Books

Marketing
Marketing

By Warren J. Keegan

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Advertising: Principles and Practice
Advertising: Principles and Practice

By John Burnett, William Wells, Sandra E. Moriarty

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"In order to build effective advertising campaigns, the cutting edge of humor, new media, and technology must be partnered with solid fundamentals such as market research and media buying."--BOOK J...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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