Scott Bedbury Books
A New Brand World
By Scott Bedbury, Stephen Fenichell
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often...
Read MoreA New Brand World
By Scott Bedbury, Stephen Fenichell
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often...
Read More