Stephen Fenichell Books
A New Brand World
By Scott Bedbury, Stephen Fenichell
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often...
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Daughters At Risk: A Personal DES History
By Stephen Fenichell, Stephen Fenichell And Lawrence S. Charfoos
By Stephen Fenichell And Lawrence S. Charfoos. Includes Index.
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