Scott J. Edgett Books

Portfolio Management For New Products

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In Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio - investing for maximum...

Generating breakthrough new product ideas

By Robert G. Cooper

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Product Innovation and Technology Strategy

By Robert G. Cooper, Scott J. Edgett

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Product Development for the Service Sector

By Scott J. Edgett, Robert G. Cooper

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"In Product Development for the Service Sector, product development experts Robert Cooper and Scott Edgett present, for the first time, a comprehensive approach to product development tailored spec...

Portfolio Management For New Products: Second Edition

By Scott J. Edgett, Robert G. Cooper, Elko J. Kleinschmidt

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New product development

By Scott J. Edgett

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New product development

By Scott J. Edgett

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.