Scott Stratten Books

Unmarketing
Unmarketing

By Scott Stratten

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Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the...

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UnMarketing
UnMarketing

By Scott Stratten, Alison Stratten

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UnMarketing
UnMarketing

By Scott Stratten, Alison Stratten

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UnBranding
UnBranding

By Scott Stratten, Alison Stratten

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UnBranding
UnBranding

By Scott Stratten, Alison Stratten

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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