Susan Fournier Books

Consumer-brand relationships

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"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are form...

Consumer brand relationships

By Marc Fetscherin

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Consumer-brand relationships

By Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Consumer Brand Relationships

By Susan Fournier, Michael Breazeale, Marc Fetscherin

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Strong Brands Strong Relationships

By Jill Avery, Susan Fournier, Michael Breazeale

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Strong Brands Strong Relationships

By Jill Avery, Susan Fournier, Michael Breazeale

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.