Terence A. Shimp Books

1986 Ama Educators Proceedings Series No. 52
Promotion management and marketing communications
Promotion management and marketing communications
Integrated Marketing Communications in Advertising and Promotion, International Edition
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Bundle: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8th WebTutor? ToolBox for Blackboard(R) Printed Access Card

By Terence A. Shimp

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The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continui...

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