Thomas J. Madden Books

Essentials of marketing research

By William R. Dillon

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Marketing Research in a Marketing Environment

By William R. Dillon

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Marketing Research in a Marketing Environment

By Neil H. Firtle, Thomas J. Madden, William R. Dillon

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This version of Marketing Research in a Marketing Environment teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions...

Spin Man

By Thomas J. Madden

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King of the condo

By Thomas J. Madden

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191 p. : 22 cm

Marketing Research in a Marketing Environment

By Neil H. Firtle, Thomas Madden, William R. Dillon

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Marketing Management: Strategies and Programs

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.