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Marketing Research in a Marketing Environment

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Marketing Research in a Marketing Environment

By Neil H. Firtle, Thomas J. Madden, William R. Dillon

This version of Marketing Research in a Marketing Environment teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions...

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Multivariate Analysis: Methods and Applications

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Research Methods and Causal Modeling in Marketing (Proceedings Series (Amer Marketing Assn))

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Marketing Research in a Marketing Environment

By Neil H. Firtle, Thomas Madden, William R. Dillon