B4B

By Wood J. B.

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business mo...

B4B

By Wood J. B.

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business mo...

Consumption Economics: The New Rules Of Tech

By Todd Hewlin, Thomas Lah, Thomas Law, J. B. Wood

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true d...

Goliath s Revenge

By Scott A. Snyder, Todd Hewlin

B4B

By Wood J. B.

Industry after industry is becoming technology-driven as software rapidly eats the world. As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business mo...

Goliath s Revenge

By Scott A. Snyder, Todd Hewlin

Goliath s Revenge

By Scott A. Snyder, Todd Hewlin

Consumption Economics

By Todd Hewlin, Thomas Lah, J. B. Wood, J. B. Wood & Todd Hewlin & Thomas Lah

Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their technology purchases. Unfortunately, most tech companies today lack an effectiv...