Tungate, Mark Books

Adland

By Mark Tungate

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Luxury World: The Past, Present And Future Of Luxury Brands

By Mark Tungate, Tungate, Mark

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The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commo...

Luxury World: The Past, Present And Future Of Luxury Brands

By Mark Tungate, Tungate, Mark

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Adland

By Mark Tungate

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Branded Beauty: How Marketing Changed The Way We Look

By Mark Tungate, Tungate, Mark

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Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persu...

Branded beauty

By Mark Tungate

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Fashion Brands: Branding Style From Armani To Zara

By Kogan Page, Mark Tungate, Tungate, Mark

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Once A Luxury That Only The Elite Could Afford, Fashion Is Now Accessible To All. High Street Brands Such As Zara, Topshop And H&m Have Put Fashion Within The Reach Of Anyone, Whilst Massive Media...

Fashion brands

By Mark Tungate

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"Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media...

Adland

By Mark Tungate

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Fashion brands

By Mark Tungate

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Funded by DSU Title III 2007-2012.

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.