Mark Tungate Books

Luxury World: The Past, Present And Future Of Luxury Brands
Luxury World: The Past, Present And Future Of Luxury Brands

By Mark Tungate, Tungate, Mark

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The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commo...

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Adland
Adland

By Mark Tungate

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Escape Industry
Escape Industry

By Mark Tungate

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Escape Industry
Escape Industry

By Mark Tungate

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Adland
Adland

By Mark Tungate

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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