Valarie Zeithaml Books

Services Marketing

By Valarie Zeithaml Mary Jo Bitner Dwayne Gremler Thomas Mahaffey Bobbi Hiltz

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Services Marketing: Integrating Customer Focus Across the Firm

By Dwayne Gremler, Mary Jo Bitner, Valarie A. Zeithaml

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Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

By Roland Rust, Katherine Lemon, Roland T. Rust, Valarie Zeithaml

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"Customer Equity Framework yields insights that will help any business increase the value of its customer base. The authors demonstrate in this breakthrough book how managers can build and employ c...

GEN COMBO SERVICES MARKETING CONNECT ACCESS CARD

By Valarie Zeithaml

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Loose Leaf for Services Marketing

By Dwayne D. Gremler, Mary Jo Bitner, Valarie A. Zeithaml

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Gen Combo Looseleaf Service Marketing Connect Access Card

By Valarie A. Zeithaml

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Services Marketing

By Valarie Zeithaml

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Review of Marketing 1990

By Valarie Zeithaml

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.