W.Earl Sasser Books

What Great Service Leaders Know and Do
What Great Service Leaders Know and Do

By Leonard A. Schlesinger, James L. Heskett W. Earl Sasser Jr.

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Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of success...

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Service Breakthroughs
Service Breakthroughs

By James L. Heskett

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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