Market Research and Modeling Progress and Prospects

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Digital Marketing

By Yoram Wind, Vijay Mahajan

New Product Forecasting

By Yoram Wind

Driving Change

By Jeremy Main, Yoram Wind

Based on eight years of in-depth, worldwide research at the SEI Center for Advanced Studies in Management at the Wharton School, Driving Change presents an integrated real-world framework of the qu...

Driving change

By Yoram Wind

Leveraging Japan

By Hotaka Katahira, George Fields, Yoram Wind, Robert E. Gunther

"In Leveraging Japan, three experts who have had their fingers on the pulse of Asian business for decades examine the new rules of marketing in today's Japan and dissect the best practices of those...

New-Product Diffusion Models (International Series in Quantitative Marketing)

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"New-Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This assessment in...

Innovation diffusion models of new product acceptance

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Transformation in Times of Crisis

By Yoram Wind, Nitin Rakesh

Forca dos Modelos Mentais A

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