Zubin Sethna Books

Consumer Behaviour
Consumer Behaviour

By Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Jim Blythe, Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Jim Blythe, Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Jim Blythe, Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Jim Blythe, Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Jim Blythe, Zubin Sethna

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Consumer Behaviour
Consumer Behaviour

By Zubin Sethna

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Entrepreneurial Marketing
Entrepreneurial Marketing

By Rosalind Jones, Zubin Sethna, Paul Harrigan

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Marketing and Entrepreneurship have, until quite recently, remained two quite independent scholarly domains. In 2002, Morris et al. provided a definition of Entrepreneurial Marketing as, 'an integr...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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