Consultant Books

Accountable Marketing: The Economics of Data-Driven Marketing
Accountable Marketing: The Economics of Data-Driven Marketing

By Rosenwald Peter J. Consultant.

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"The author provides a model based on the most basic and most important management principle: test and measure. He shows how to apply that model to all forms of marketing - from "hard-numbers"-base...

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Clive Barker s Hellraiser
Clive Barker s Hellraiser

By

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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