Racom Communications Books

Accountable Marketing: The Economics Of Data-Driven Marketing

By Rosenwald, Peter J. Consultant., Consultant, Peter J Rosenwald, Racom Communications

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The Author Provides A Model Based On The Most Basic And Most Important Management Principle: Test And Measure. He Shows How To Apply That Model To All Forms Of Marketing - From Hard-numbers-based C...

The AMA Guide To The Globe: Managing The International Marketing Research Process

By American Marketing Association, Holly Edmunds, Racom Communications

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This book is designed to help research buyers make sound decisions regarding international research. Research buyers, as used in this book, could also be a researcher working internally for their o...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.