D. Berkeley Wright Books
Management In Marketing: Basic Principles
By M., " Wright, D Berkeley Wright, Mike., D. Berkeley Wright, Worsam, Mike Worsam, D. Berkeley, Worsham, Worsham, M., Wright, D.Berkeley, Worsam, Mike
xiv, 594 pages : 24 cm Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issu...
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Principles Of Merchandising
By D Berkeley Wright, D. Berkeley Wright
vii, 80 p. 22 cm Bibliography: p. 77
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