Worsham Books

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Management In Marketing: Basic Principles
Management In Marketing: Basic Principles

By M., " Wright, D Berkeley Wright, Mike., D. Berkeley Wright, Worsam, Mike Worsam, D. Berkeley, Worsham, Worsham, M., Wright, D.Berkeley, Worsam, Mike

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xiv, 594 pages : 24 cm Describes principles and techniques of marketing's roles in the management of organisations. Provides scenarios to set the theory in a real life context and develops key issu...

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