David Dranove Books

The economics of strategy
The economics of strategy

By David Besanko

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Economics of strategy
Economics of strategy

By David Besanko, Mark Shanley, David Dranove, Scott Schaefer

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"Revised and updated, this text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provide...

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The economic evolution of American health care
The economic evolution of American health care

By David Dranove

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"The book covers everything from start-up troubles with the first managed care organizations to attempts at government regulation to the mergers and quality control issues facing MCOs today. It als...

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Code Red
Code Red

By David Dranove

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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