Mark Shanley Books

The economics of strategy
The economics of strategy

By David Besanko

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Economics of strategy
Economics of strategy

By David Besanko, Mark Shanley, David Dranove, Scott Schaefer

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"Revised and updated, this text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provide...

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New venture strategy
New venture strategy

By Dean A. Shepherd

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New venture strategy
New venture strategy

By Dean A. Shepherd

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Economia da Estrategia A
Economia da Estrategia A

By

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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