E. Tory Higgins Ph.D. Books

Focus
Focus

By Heidi Grant Halvorson Ph.D., E. Tory Higgins Ph.D.

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“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking Do you play to win? Or do you play not to lose?As Tory Higgins and Heidi G...

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Focus
Focus

By Heidi Grant Halvorson

Average: 0.00, 0 Ratings

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid mi...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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