Heidi Grant Halvorson Ph.D. Books

Focus

By Heidi Grant Halvorson Ph.D., E. Tory Higgins Ph.D.

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“A must-read for anyone who wants to understand why they behave as they do.” —Art Markman, Ph.D., author of Smart Thinking Do you play to win? Or do you play not to lose?As Tory Higgins and Heidi G...

Focus Use Different Ways of Seeing the World for Success and Influence

By Heidi Grant Halvorson Ph.D., E. Tory Higgins Ph.D.

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Succeed

By Heidi Grant Halvorson, Carol S. Dweck

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Do you ever wonder how some people make success look so simple? In Succeed, award-winning social psychologist Heidi Grant Halvorson offers counterintuitive insights, illuminating stories, and sci...

Succeed

By Heidi Grant Halvorson

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Read Heidi Grant Halvorson's blogs and other content on the Penguin Community. Just in time for New Year's resolutions, learn how to reach your goals-finally-by overcoming the many hurdles that hav...

Focus

By Heidi Grant Halvorson

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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid mi...

The 8 Motivational Challenges

By Heidi Grant Halvorson

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From the author of Succeed and Focus, a quick and easy guide to motivating anyone – including yourself. There is no one-size-fits-all way to get people motivated. Anyone who tells you that yo...

How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.