George S. Day Books

Wharton on Dynamic Competitive Strategy
Wharton on Dynamic Competitive Strategy

By George S. Day, David J. Reibstein

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Wharton on Dynamic Competitive Strategy offers new perspectives on competitive strategy from a distinguished group of faculty at Wharton and other leading business schools around the world. This bo...

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Marketing Research
Marketing Research 7th Edition Marketing Research
Essentials of Marketing Research 2nd Edition
Marketing Research
Essentials of Marketing Research
Essentials of Marketing Research 2nd Edition with SPSS 13.0 Set
Aaker Marketing Research 2ed
The Market Driven Organization
The Market Driven Organization

By George S. Day

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"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of O...

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Market Driven Strategy
Market Driven Strategy

By George S. Day

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"Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior cu...

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