22 Immutable Laws Of Marketing

By Jack Trout, AL RIES AND JACK TROUT, Al Ries

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing....

Marketing Warfare

By Jack Trout, Al Ries

you've Got Your Hands On One Of The Greatest Marketing Manuals Ever Written­­the Classic That Defines The Strategies, Plans, And Campaigns Of Today's Marketing Battlefield. Marketing Is War. To Tri...

Marketing Warfare

By Jack Trout, Al Ries, Jack Trout Al Ries

How American Corporations Are Using Military Strategies To Outmaneuver, Outflank, And Even Ambush Their Competition! With A Behind-the-scenes Look At The Cola War, The Computer War, The Burger War,...

Marketing Warfare

By Jack Trout, Al Ries

Bottom-Up Marketing

By Jack Trout, AL RIES AND JACK TROUT, Al Ries

By Al Ries And Jack Trout. Includes Index.

Horse Sense: The Key To Success Is Finding A Horse To Ride

By Jack Trout, Al Ries, Ries, Al, Trout, Jack

The authors convert their marketing principles into personal principles and pitch their book to a wide range of general readers who want to succeed - whether in business, in politics, or in their p...

Horse Sense: The Key To Success Is Finding A Horse To Ride

By Jack Trout, Al Ries

Trout On Strategy

By Jack Trout

Positioning: The Battle For Your Mind

By Jack Trout, Al Ries

What Positioning Is All About -- The Assault On The Mind -- Getting Into The Mind -- Those Little Ladders In Your Head -- You Can't Get There From Here -- Positioning Of A Leader -- Positioning Of...

Positioning: The Battle For Your Mind

By Jack Trout, Al Ries