Jack Trout Books

22 Immutable Laws of Marketing
22 Immutable Laws of Marketing

By Al Ries

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Marketing Warfare
Marketing Warfare

By Jack Trout, Al Ries

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Marketing Warfare
Marketing Warfare

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Marketing Warfare
Marketing Warfare

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Bottom-Up Marketing
Bottom-Up Marketing

By Al Ries

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Trout On Strategy
Trout On Strategy

By Jack Trout

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Positioning
Positioning

By Jack Trout, Al Ries

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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