Jack Trout Books

Positioning: The Battle for Your Mind
Jack Trout on Strategy
Jack Trout on Strategy

By Jack Trout

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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
Repositioning: Marketing in an Era of Competition, Change and Crisis
Repositioning: Marketing in an Era of Competition, Change and Crisis

By Jack Trout

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Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack...

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Positioning The Battle for Your Mind
Positioning
Positioning

By Jack Trout, Al Ries

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Positioning
Positioning

By Jack Trout, Al Ries

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Marketing warfare
Marketing warfare

By Al Ries

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Differentiate or Die
Differentiate or Die

By Jack Trout, Steve Rivkin

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The 22 Immutable Laws of Marketing in Asia

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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