John Deighton Books

Understanding Consumer Behavior

By Stephen Brown, Clayton M. Christensen, Susan Fournier, Havard Business Publishing, Robert J Dolan, M. Sarvary, John T. Gourville, Peter S Fader, Wendy Moe, John Deighton

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Consumer Behavior Exercises -- Analyzing Consumer Perceptions -- Analyzing Consumer Preferences -- Discovering What Has Already Been Discovered : Why Did Your Customers Hire Your Product? -- Note O...

Business Fundamentals As Taught At The Harvard Business School: Business And The Internet

By Robert A. Burgelman, Lynda Applegate, Shikhar Ghosh, Lynda M. Applegate, John Deighton, Janis Gogan

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Talking About Products, Talking About Me

By John Deighton, Andrea Carol Wojnicki

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.