A Note On The Relationship Between Promotion Sensitivity And Consumer Specific Variables

By Sloan School Of Management, Leigh McAlister, Peter S Fader

Understanding Consumer Behavior

By Stephen Brown, Clayton M. Christensen, Susan Fournier, Havard Business Publishing, Robert J Dolan, M. Sarvary, John T. Gourville, Peter S Fader, Wendy Moe, John Deighton

Consumer Behavior Exercises -- Analyzing Consumer Perceptions -- Analyzing Consumer Preferences -- Discovering What Has Already Been Discovered : Why Did Your Customers Hire Your Product? -- Note O...

Customer Centralization

By Peter S Fader, (美)彼得·法德(PeterS·Fader)著, (美)彼得·法德尔(Peter Fader)著 , 邓峰译, 法德尔, 邓峰, 法德尔 (Fader, Peter S.), Peter S Fader

3 (p1): 第一章 产品中心化:基石上的裂痕 3 (p1-1): 什么是产品中心化? 7 (p1-2): 为什么产品中心化的基石上会出现裂痕? 13 (p1-3): 为什么友善待客不是真正的顾客中心化? 23 (p2): 第二章 顾客中心化:成功新模式 23 (p2-1): 什么是顾客中心化? 26 (p2-2): 顾客中心化会带来哪些挑战? 37 (p2-3): 顾客中心化悖论:其...

A Note On The Relationship Between Promotion Sensitivity And Consumer Specific Variables

By Sloan School Of Management, Leigh McAlister, Peter S Fader

A Note On The Relationship Between Promotion Sensitivity And Consumer Specific Variables

By Sloan School Of Management, Leigh McAlister, Peter S Fader

Wharton Executive Education Customer Centricity Essentials: What It Is, What It Isn'T, And Why It Matters

By Peter Fader, Peter S Fader

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there...

Customer Centricity

By Peter Fader, Peter S Fader

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value NOT ALL CUSTOMERS AR...

Customer Centricity: Focus On The Right Customers For Strategic Advantage

By Peter Fader, Peter S Fader

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value NOT ALL CUSTOMERS AR...

The Customer Centricity Playbook

By Peter Fader, Sarah E. Toms, Peter S Fader, Peter Fader; Sarah E. Toms

2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to N...

The Customer Centricity Playbook

By Peter Fader, Sarah E. Toms, Peter S Fader

2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to N...