John M. Stopford Books

British business policy
British business policy

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Directory of multinationals
Directory of multinationals

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The Future of the Multinational Company
The Future of the Multinational Company

By John M. Stopford, Constantinos C. Markides, George Yip, Julian Birkinshaw, Sumantra Ghoshal

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Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.

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Cases in strategic management
Cases in strategic management

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Cases in strategic management
Cases in strategic management

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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