Constantinos C. Markides Books

The Future of the Multinational Company
The Future of the Multinational Company

By John M. Stopford, Constantinos C. Markides, George Yip, Julian Birkinshaw, Sumantra Ghoshal

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Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.

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All the Right Moves
All the Right Moves

By Constantinos Markides, Constantinos C. Markides

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"Constantinos Markides contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in its industry. To do so, the company must make clear...

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De snelle volger
De snelle volger

By Constantinos C. Markides

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Pleidooi voor een grotere alertheid van ondernemers voor nieuwe ontwikkelingen in markt en bedrijfsvoering.

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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