K. Douglas Hoffman Books

Services marketing
Services marketing

By K. Douglas Hoffman

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Essentials of Services Marketing
Essentials of Services Marketing

By K. Douglas Hoffman

Average: 0.00, 0 Ratings

The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific custome...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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