Managing Services Marketing: Text And Readings

By John E. G Bateson, K. Douglas Hoffman, John E. G. Bateson

John E.g. Bateson. The Title Of The Textbook Reflects Its Orientation. It Is Concerned With The Management Problems Of Services Marketing Managers. The Concepts And Tools Developed In The Package G...

Marketing: Best Practices

By PATRICK M. DUNNE, Michael R. Czinkota, K. Douglas Hoffman, Peter Dickson

Managing Services Marketing: Text And Readings

By John E. G Bateson, K. Douglas Hoffman, John E. G. Bateson

John E.g. Bateson. The Title Of The Textbook Reflects Its Orientation. It Is Concerned With The Management Problems Of Services Marketing Managers. The Concepts And Tools Developed In The Package G...

Study Guide

By Taylor, Michael R. Czinkota, K. Douglas Hoffman, David Folsom

Essentials Of Services Marketing: Concepts, Strategies And Cases

By K. Douglas Hoffman, John E.G. Bateson, Hoffman, K. Douglas, Bateson, John E.G.

The primary objective of [this book] is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific custome...

Marketing: Best Practices

By Bilaji Krishnan, Robert F. Lusch, Peter R. Dickson, Michael R. Czinkota, K. Douglas Hoffman, Ilkka A. Ronkainen, Michael D. Hutt, Abbie Griffin, Patrick Dunne, John H., Jr. Lindgren, Bert Rosenbloom, Jagdish N. Sheth, Terence A. Shimp

Study Guide To Accompany Marketing: Best Practices

By Weiss, John, John Weiss, K. Douglas Hoffman

Mktng Princ And Best Pract

By K. Douglas Hoffman, Hoffman

Marketing Principles And Best Practices (Transparencies)

By Robert F. Lusch, Peter R Dickson, Michael R. Czinkota, K. Douglas Hoffman, Michael D. Hutt, Abbie Griffin, Balaji C. Krishnan, Patrick Dunne

Ise Marketing Principles And Best Practice

By K. Douglas Hoffman, K. Hoffman