Marketing Management

By John Mullins, Jean Claude Larreche, Orville C. Walker, Jr. Harper W Boyd

Marketing Strategy: A Decision-Focused Approach With Gamar Software

By Jean Claude Larreche, Orville C. Walker, Harper W. Boyd

Marketing Management: A Strategic Decision-Making Approach

By John Mullins, John Walker Mullins, Jean Claude Larreche, Orville C. Walker, Jr. Harper W Boyd

Marketing Strategy: A Decision Focused Approach

By John Mullins, Orville C. Walker, Jr. Harper W Boyd

Marketing Management: A Strategic Decision-Making Approach

By Orville Walker, Jr., Harper Boyd, John W. Mullins, John Mullins, John Mullins, Orville C Walker, Harper W Boyd, Jr.

Title Contents Section 1 The Role of Marketing in Developing Successful Business Strategies 1 The Marketing Management Process Samsung—Building a Global Brand New Competitive and Marketing Strategi...

Marketing Management: A Strategic Decision-Making Approach

By John Mullins, Orville C. Walker, Jr. Harper W Boyd

Marketing Strategy: A Decision Focused Approach

By John Mullins, Orville C. Walker, Jr. Harper W Boyd

Marketing Management: A Strategic Decision-Making Approach

By John W. Mullins

Marketing Strategy: A Decision Focused Approach

By Orville Walker, Jr., Harper Boyd, Orville C. Walker, John Mullins

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy a...

Marketing Strategy: A Decision-Focused Approach

By John W. Mullins, Orville C. Walker