P. S. H. Leeflang Books

Building Models for Marketing Decisions International Series in Quantitative Marketing

By Philippe A. V. Naert, M. Wedel, Dick R. Wittink, Peter S. H. Leeflang

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"Building Models for Marketing Decisions describes marketing models that managers can use as an aid in decision making. In this book, which is a revision and expansion of Naert and Leeflang's Build...

Building Models for Marketing Decisions INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9 International Series in Quantitative Marketing

By Michel Wedel, Peter S.H. Leeflang, Dick R. Wittink, Philippe A. Naert

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Modelling markets

By P. S. H. Leeflang

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Modeling Markets

By Tammo H.A. Bijmolt, Peter S.H. Leeflang, Koen H. Pauwels, Jaap E. Wieringa

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Advanced Methods for Modeling Markets

By Tammo H.A Bijmolt, Peter S. H. Leeflang, Koen H. Pauwels, Jaap E. Wieringa

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Scientification of Marketing

By Peter S. H. Leeflang

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Building Implementable Marketing Models

By Peter Leeflang, Philippe Naert, P. S. H. Leeflang

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Probleemgebied marketing

By P. S. H. Leeflang

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Media in beweging

By K. J. Alsem

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Meten op markten

By P. S. H. Leeflang

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.