Rita Gunther McGrath Books

The Entrepreneurial Mindset
The Entrepreneurial Mindset

By Ian MacMillan, Rita Gunther McGrath

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"Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. The book pro...

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Seeing Around Corners
Seeing Around Corners

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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