Sandra Moriarty Books

Marketing
Marketing

By Warren J. Keegan

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Driving Brand Value
Driving Brand Value

By Duncan Tom

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As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity. Driving Brand Value sh...

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Handbook of Visual Communication
Handbook of Visual Communication

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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