Julian M. Birkinshaw Books

The Future of the Multinational Company
The Future of the Multinational Company

By John M. Stopford, Constantinos C. Markides, George Yip, Julian Birkinshaw, Sumantra Ghoshal

Average: 0.00, 0 Ratings

Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.

Read More
Fast forward
Fast forward

By Julian M. Birkinshaw

Average: 0.00, 0 Ratings

"The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a...

Read More

Related Articles from our Blog

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

Read More