Julian M. Birkinshaw Books
The Future of the Multinational Company
By John M. Stopford, Constantinos C. Markides, George Yip, Julian Birkinshaw, Sumantra Ghoshal
Bringing together the leading authorities on globalization and international business, this book looks ahead to the new challenges facing international companies in this new economy.
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Fast forward
"The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a...
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