Matthew Dixon Books

The Challenger Sale
The Challenger Sale

By Matthew Dixon, Brent Adamson

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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships...

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Death by Gold
Death by Gold

By Nick Andrews, Matthew Dixon

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The Effortless Experience
The Effortless Experience

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Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?  In their acclaimed bestseller T...

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The Challenger Customer
The Challenger Customer

By Nick Toman, Brent Adamson Matthew Dixon Pat Spenner

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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more sur...

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The Challenger Sale
The Challenger Sale

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Average: 0.00, 0 Ratings

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships...

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The JOLT Effect
The JOLT Effect

By Ted McKenna, Matthew Dixon

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From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer...

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The JOLT Effect
The JOLT Effect

By Ted McKenna, Matthew Dixon

Average: 0.00, 0 Ratings

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more salesIn sales, the worst thing you can hear from a customer...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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