Trout, Jack Books
The Power Of Simplicity
By Jack Trout, Steve Rivkin, Trout, Jack, Rivkin, Steve, 1947-
1 online resource (x, 205 pages) : Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term plann...
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The Power Of Simplicity: A Management Guide To Cutting Through The Nonsense And Doing Things Right
By Jack Trout, Trout, Jack, Rivkin, Steve, 1947-
"Engaging... Trout practices what he preaches."Publishers Weekly"Compelling."BooklistIt's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in t...
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Jack Trout On Strategy
If You Don't Have the Right Strategy, You're ToastAnd when you really need that perfect strategy there's only one place to turn—marketing strategy guru and bestselling author Jack Trout. For over t...
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A Genie'S Wisdom
In A Genie's Wisdom, Marketer And King Of Positioning Jack Trout Offers A Humorous And Enlightening Business Fable That Dispenses Bite-sized Portions Of Marketing Wisdom For Busy Managers And Execu...
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El Nuevo Posicionamiento
By Jack Trout, Steve Rivkin, Trout, Jack, Ries, Al, Rivkin, Steve
In 'The New Positioning,' Jack Trout updates and adds to the concept of 'positioning' that he first wrote about in 1969—defined as not what you do to the product, but what you do to the mind. He pr...
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Las 22 Leyes Inmutables Del Marketing
By Jack Trout, Al Ries, Ries, Trout, Jack, Ries, Al, Peralba, Raúl, Tr, González De Río, Raúl, Tr
Las 22 leyes inmutables del marketing son fruto de los más de 2 años de experiencia como consultores de Al Ries y Jack Trout. En esta breve, pero intensa obra, describen las reglas definitivas que...
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The Power Of Simplicity
By Trout, Jack Trout, "Jack", Trout, Jack, Rivkin, Steve, 1947-
1 online resource (x, 205 pages) : Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term plann...
Read More
Jack Trout On Strategy
If You Don't Have the Right Strategy, You're ToastAnd when you really need that perfect strategy there's only one place to turn—marketing strategy guru and bestselling author Jack Trout. For over t...
Read More
